Approach & Principles


I’ve been variously described as a coach, trusted advisor, thinking partner and sounding board. Ultimately my job is not to tell you what to do – you have plenty of people around you giving you advice. Rather I provide a private space for you to discuss critical career, leadership and business challenges, reflect upon them and determine your own way forward.

I bring the questions, you bring the answers. I will ask questions intended to raise and promote self-reflection, awareness and discovery. Based on what you share, I may make observations, offer suggestions and constructive challenges. I will guide the conversation towards an agreed objective, determined by you.

Whilst working with me has been described as being therapeutic, I am not a therapist and make no claim to be so. My approach leans more towards the practical than the existential. I like my clients to leave sessions with clear, well-considered, actionable next steps and a clearer sense about who you are as a leader. That requires us to first identify and unpack the topics you bring to the table.

If you would like my opinion, and it relates to my circle of competence based on my 15+ years of experience, then I will share it with you. You should remember that it is just my opinion, though we can work together to consider if and how it might influence your own.


I act with honesty, integrity & professionalism at all times. As a trusted advisor, I understand that you don’t get the chance to employ advisory skills properly until you get someone to trust you enough to share their problems with you. I cultivate genuine, trust based-relationships with my clients on the basis that we might go on a long and successful journey together.

Our working relationship is an equal one. We are open, honest and transparent with one another. We develop mutual trust in order that we can have the most impactful conversations.

I embrace an entrepreneurial mindset. I work almost exclusively with entrepreneurs and transitional executive leaders. I get that you are trying to change the way things are done and that businesses are built differently these days. I know that what you are doing is risky but that is why it’s fun, even though the emotional stress is unbearable at times. I get that most of the time you feel like you are being pulled in a thousand different directions but if you can identify and hold your course then your dream could become a reality. I’m here to help you!

I do not disclose any specific details about my coaching clients unless you give me permission to do so. I never share the details of our discussions in a way that is attributable to anyone or any business.