Category Archives: Startups

General Stanley McChrystal on culture, strategy and ‘entrepreneurs of battle’

In 2004, one of the greatest war machines of all time, the US military, was struggling to beat back Al Queda in Iraq (AQI). Whilst the allied forces had huge advantage in numbers, equipment and training, the commander of the Joint Special Operations Task Force, General Stanley McChrystal, realised that conventional military tactics and command structures were failing. Team of Teams: New Rules for Engagement in a Complex World gives McChrystal’s account of how he and his colleagues discarded a century of conventional wisdom to create a faster, flatter and more flexible organisation that ultimately proved successful in defeating AQI.

Team of Teams isn’t only a military book. If you are a seasoned executive struggling to come to terms with new ways of working, or an entrepreneur scaling a business, whilst at the same time grappling with how to keep a startup culture alive, then you should give it a read.

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My name is Richard Hughes-Jones. I am a Coach, Consultant & Lecturer who works with the business leaders of tomorrow. My clients are entrepreneurs building high growth businesses and ambitious executives seeking career development or transition. I blend hard-edged strategic and operational insight with a sophisticated understanding of the challenges facing developing leaders, to help my clients to navigate their forward journey.

After being diagnosed and successfully treated for cancer in 2015, I decided to learn more about the world and how it works. I read read voraciously and, inspired by what I read, I write high quality blog posts intended to challenge the way you think and make decisions in life and in business. Enter your email address below to join almost 1,000 other subscribers to my mailing list and connect with me on Twitter and LinkedIn.