Category Archives: Risk Management

Calling BS on the Startup Cockroach

The startup world loves a buzzword and now we have a new one. Whilst I understand the sentiment behind it, I’m not sure it’s particularly helpful. Posts by Caterina Fake and Adam Draper about the Cockroach caught my positive attention, but on reflection I’m perplexed. A Cockroach is supposedly the name given to startup that makes it through current economic challenges. The origin of the term lies within a Paul Graham post written in October 2008. about why to start a startup in a bad economy. Since then we’ve moved on to the Unicorn phenomenon.  Mark Suster has written about why he Fucking Hates Unicorns. I’ll follow up by saying that I’m not a huge fan of the Cockroach. Continue reading

My name is Richard Hughes-Jones. I am a Coach, Consultant & Lecturer who works with the business leaders of tomorrow. My clients are entrepreneurs building high growth businesses and ambitious executives seeking career development or transition. I blend hard-edged strategic and operational insight with a sophisticated understanding of the challenges facing developing leaders, to help my clients to navigate their forward journey.

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