Steve Jobs defines focus and why it is so important

For entrepreneurs, an inspiring idea and early validation of your business model are just the start of the journey. When it comes to scaling your startup, there are a thousand and one things that you could do, but you must focus on the one hundred and one things that you can actually do with limited available cash, resources and time. In Tren Griffin’s blog A Dozen Things I’ve Learned from Steve Jobs about Business, he references two quotes about focus from the great man.

People think focus means saying yes to things you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred good ideas that there are. You have to pick carefully.

I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.

Deciding what not to do is as important as deciding what to do.

Focus requires clear vision, good strategic thinking, and ability to remain on target. Sure, you need to retain flexibility but you must ruthlessly cut away all activity that is not required to advance you on your journey. So ask yourself what it is that you really need to focus on, be clear about what you can let fall by the wayside, and be decisive when it comes to saying no.


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