Richard Huges-Jones

My name is Richard Hughes-Jones. I am a Coach, Consultant & Lecturer who works with the business leaders of tomorrow. My clients are entrepreneurs building high growth businesses and ambitious executives seeking career development or transition. Blending hard-edged strategic and operational insight with a sophisticated understanding of the challenges facing developing leaders, I help my clients to navigate their forward journey.

After being diagnosed and successfully treated for cancer in 2015, I decided to learn more about the world and how it works. I read voraciously and, inspired by what I read, I write high quality blog posts intended to challenge the way you think and make decisions in life and in business. Enter your email address below to join almost 1,000 other subscribers to my mailing list and connect with me on Twitter and LinkedIn.

What is the impact of technology on children?

The evidence is irrefutable: the best way to help a baby learn to talk or develop any other cognitive skill is through live interaction with a human being. But what is the impact of technology on young children that are exposed to it? Can an app, an avatar or a 3D cartoon recreate or override human nature? If a child spends too much time being cyber-simulated than connecting with the real world, could it impair other important pre-academic skills such as empathy, social abilities and problem solving? What about a child who spends the bulk of their playtime with an interactive app, in which objects explode, appear, reappear, and don’t play by the rules of the physical world? How does looking at a tablet screen impact an infant’s eyesight?

Cyberpsychologist and author Mary Aiken explores these questions in her book The Cyber Effect. Though the answer to them is that we just don’t know, Aiken does provide fantastic insights into what we do know about child development and how technology could affect it. In the absence of any formal regulatory guidance on technology usage, she shares her own. If you’re interested in this subject, you might also appreciate my previous post Put that smartphone down! The science behind our addiction to technology.

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Put that smartphone down! The science behind our addiction to technology

Technological change is going on all around us, but what psychological impact is it having on us as the individuals that experience it? This is what Mary Aiken sets out to explore in her book The Cyber Effect. Aiken is one of the world’s leading experts in cyberpsychology – the study of the impact of emerging technologies on human behaviour. She is not anti-technology, but does speak with a cautionary tone, identifying potential complications associated with apparently addictive technologies like smartphones, and urges us to think about what might be done now to mitigate future potential damage before it is too late.

With an intervention [the internet] of this magnitude that had the potential to impact so many aspects of human beings on the deepest and most profound levels – from visual acuity, bonding, and childhood development to identity formation, intimacy and socialisation – I wondered what the blind spots or unforeseen outcomes might be. The unknown unknowns.

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Ray Dalio identifies the 11 characteristics of visionary leaders

Ray Dalio’s book Principles is unlike any book you have ever likely read before. Beginning with a brief autobiography, he quickly moves on to identify his organically grown set of principles (fundamental truths that serve as the foundations for behaviour that gets you what you want) for building a successful life and business. As the founder of Bridgewater Associates, one of largest hedge funds in the world with approximately $160 billion of Assets Under Management, Dalio’s ideas are worth listening to. Although Bridgewater itself has been criticised by some for being cult-like (its culture built on the foundations of Radical Truth and Radical Transparency), that Dalio began the company in his two bedroom apartment in New York in 1975, makes him not just one of the world’s greatest investors but also one of the world’s greatest entrepreneurs and leadership visionaries.

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Fifteen books that will make you wiser in 2018

I can actually thank my experience with cancer for my new reading habits. Determined to understand my illness and what was going on inside my body, I consumed every medical paper I could get my hands on. Even my Oncologist commented that I could deliver his university lectures for him when he was on holiday! An objective appreciation for my cancer helped me deal with it better, make much more informed decisions as part of my treatment process (there were some very close calls) and, to this day, live with the aftermath. Because serious illness is as much a head-game as it is a physical experience, I transitioned from reading just medical texts to books about psychology, then on to books about the world around me in general. One of the few advantages of six months of chemotherapy and rehabilitation is that you have a lot of time on your hands. In 2016 I became a reading machine!

My hypothesis was simple: if reading can help me better understand and deal with illness, then could it help me better understand and deal with life? It’s hardly a scientific test, but I’m convinced that the answer to this question is yes. Knowledge leads to wisdom, the Return On Investment (the price of books) and the compound interest (on accumulated wisdom) is exponential. By my logic, reading gives you a compelling competitive advantage in life! Charlie Munger, Warren Buffet’s business partner at Berkshire Hathaway, sums it up best:

In my whole life, I have known no wise people (over a broad subject matter area) who didn’t read all the time – none, zero. You’d be amazed at how much Warren reads [he’s purported to spend 80% of his day reading] – and at how much I read. My children laugh at me. They think I’m a book with a couple of legs sticking out.

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Victor Frankl on how to lead a happy life

Man’s Search for Meaning, by Victor Frankl, chronicles the author’s time as an inmate in the Auschwitz concentration camp during World War II. The early chapters do not make for easy reading but the book opens up into one of the deepest and most eloquent explorations of the meaning of human existence and man’s search for such meaning. This book is essential reading for anybody interested in the psychology of suffering, mental health, personal growth, and how to lead a happy life.

Striving to find a meaning in one’s life is the primary motivational force in man… This meaning is unique and specific in that it must and can only be fulfilled by him alone; only then does it achieve a significance which will satisfy his own will to meaning.

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Sir John Whitmore explains the difference between coaching & mentoring

The words coaching and mentoring are often used interchangeably, though there are in fact important discernible differences. The late Sir John Whitmore, the founder of the coaching movement in the UK, explains what these differences are in his book Coaching for Performance, widely considered to be the industry gold standard for performance based coaching.

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General Stanley McChrystal on culture, strategy and ‘entrepreneurs of battle’

In 2004, one of the greatest war machines of all time, the US military, was struggling to beat back Al Queda in Iraq (AQI). Whilst the allied forces had huge advantage in numbers, equipment and training, the commander of the Joint Special Operations Task Force, General Stanley McChrystal, realised that conventional military tactics and command structures were failing. Team of Teams: New Rules for Engagement in a Complex World gives McChrystal’s account of how he and his colleagues discarded a century of conventional wisdom to create a faster, flatter and more flexible organisation that ultimately proved successful in defeating AQI.

Team of Teams isn’t only a military book. If you are a seasoned executive struggling to come to terms with new ways of working, or an entrepreneur scaling a business, whilst at the same time grappling with how to keep a startup culture alive, then you should give it a read.

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Philip Tetlock explains how to get better at predicting the future

In a landmark study undertaken between 1984 and 2004, Wharton Professor Philip Tetlock showed that the average expert’s ability to predict the future was only slightly better than a layperson using random guesswork. His latest project, which began in 2011, has since shown that there are some people with real, demonstrable foresight. These are often ordinary people who have an extraordinary ability to predict the future with a degree of accuracy significantly greater than the average. In his book Superforecasting: The Art & Science of Prediction, co-authored with Dan Gardner, Tetlock identifies how you can improve your ability to predict the future and become a superforecaster.

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Howard Marks (and Nassim Taleb) on the role of luck and randomness in life and business

Not to be confused with the infamous drug dealer of the same name, Marks is one of Wall Street’s wisest and a disciple of the Warren Buffet and Charlie Munger school of value investing. He co-Chairs Oaktree Capital Management which has approximately $100 billion in Assets Under Management and is author of the book The Most Important Thing: Uncommon Sense for the Thoughtful InvestorWith eloquence and deep insight, his book delivers a masterclass in the philosophy and psychology of investing that is relevant to anybody interested in investing, or who is just pondering where their pension might end up! I’ve summarised two of my favorite ‘most important things’ identified in the book including here, the thinking of Marks and Nassim Taleb on the role of luck and randomness in life and business, and in another post the importance of second level thinking, a key skill for any contrarian investor.

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Howard Marks on second level thinking

Howard Marks is the Chairman and cofounder of Oaktree Capital Management and author of The Most Important Thing: Uncommon Sense for the Thoughtful Investor. According to the book’s sleeve, he is renowned for his insightful assessments of market opportunity and risk. He is sought out by the world’s leading investors, and his client memos brim with astute commentary and time tested fundamental philosophy. On a more personal note he’s one of my investing heroes. A value investor at heart, his broad thinking and eloquent expression is pertinent to anyone with investment and business interests both professional and personal. In The Most Important Thing he lays out, over 20 chapters, the building blocks to successful investing. All are equally important and essential “guideposts” that together create a “solid wall” that keep investors focused on the most important things for successful portfolio management.

I’ve summarised two of my favorite ‘most important things’. In this post, the importance of second level thinking, a key skill for any contrarian investor and in another post, Howard Marks (and Nassim Taleb) on the role of luck and randomness in life and business.

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Paul Kalanithi teaches us why technical excellence is not enough

Paul Kalanithi, M.D., was a neurosurgeon and writer. He graduated from Stanford University in 2000 with a B.A. and M.A. in English Literature and a B.A. in Human Biology. He earned an M.Phil in History and Philosophy of Science and Medicine from the University of Cambridge before attending medical school. In 2007, Paul graduated cum laude from the Yale School of Medicine. He returned to Stanford for residency training in Neurological Surgery and a postdoctoral fellowship in neuroscience. In 2013 he was diagnosed with stage IV lung cancer, though continued to work, completing his neurosurgery residency in 2014. He also authored the book When Breath Becomes Air, which detailed his journey through treatment and eventually his death in March 2015. He is survived by his wife Lucy and their daughter Cady.

Although I’d heard of this book before, I first stumbled across it in a charity shop about one month after I’d finished 5 months of chemotherapy for colorectal cancer. I cried my way through much of the book, but I had to read about Paul’s journey and his exploration of life and death. Continue reading

The strategic genius of John Boyd: “The Fighter Pilot Who Changed the Art of War”

Robert Coram, author of Boyd: The Fighter Pilot Who Changed the Art of War, describes John Boyd as “first, last and always a fighter pilot – a loud talking, cigar-smoking, bigger-than-life fighter pilot”. But also as more than that: “he was that rarest of creatures – a thinking fighter pilot.” Boyd is widely considered to be one of the world’s greatest military strategists, despite the fact that it’s unlikely you have ever heard of him. Over his career he bought the Air Force its Aerial Attack Study, invented Energy-Maneuverability (E-M) Theory and was the father of the F-15 and F-16 fighter jets. He brought strategic thinking to the armed forces more generally, and now to business: he created a decision making framework called the OODA loop, his Patterns of Conflict brief provided the strategic basis for the US military’s 100 hour victory in the first Gulf War and still underpins US Marine Corps fighting doctrine to this day.

John Boyd was an endearing eccentric and strategic genius who is brought wonderfully to life by author Robert Coram in his meticulously researched book. Coram demonstrates what one man, surrounded by a few devoted and loyal Acolytes, can do to change the world. Maneuverability, as it relates to military (and business) strategy, we learn is key.  Continue reading

Daniel Kahneman on the cognitive biases of entrepreneurs

If asked to name one book that has most changed my life, my answer is always Thinking Fast and Slow by Daniel Kahneman. It is the book that I reached for in the darkest depths of treatment for cancer, as I searched for rational answers to very complicated questions. It’s the book that kickstarted an incredible learning journey. Thinking Fast and Slow is a book about biases of intuition. The human brain works very well most of the time and our judgments are sound. However, it is prone to engage in a number of fallacies and systematic errors that lead to flawed opinions and adverse decision making, otherwise known as cognitive biases. We assume certain things automatically without having thought them through carefully. Kahneman calls these assumptions heuristics and he goes on to outline almost fifty of them in the book.

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The best quotes about entrepreneurship from Shoe Dog by Phil Knight

Phil ‘Shoe Dog’ Knight is the founder, former CEO and now Executive Chairman of Nike. In Shoe Dog: A Memoir by the Creator of Nike he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation. To put that in perspective, if you had invested $1,000 at IPO without reinvesting dividends, your investment would be worth $729,575 today, that’s a Compound Annual Growth Rate of just over 20.7% (according to Investopedia and based on December 2015 share price).

Knight tells the story of how, what is still widely regarded to be one of the most innovative companies in the world, started and grew out of the back of a van in the early 1970s. A Stanford graduate, avid reader of the Classics and books about military strategy, and a natural introvert, he captures a wonderful story about what he calls his Crazy Idea and the determination and grit it takes to become successful beyond what he’d ever imagined. He also includes some wonderful accounts of the hustle and sometimes downright dirty tactics that it can take to overcome the odds: “you are remembered for the rules you break” is his mantra throughout the book. I’ve captured the best of the rest of his entrepreneurial wisdom in the quotes from the book below.

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Yuval Harari explains the Capitalist Creed

Yuval Harari’s book Sapiens: A Brief History of Humankind charts our origins from hunter gatherers 2.5 million years ago on to the rise of Homo Sapiens 200,000 years ago. He takes the reader through the Cognitive Revolution 70,000 years ago, the Agrarian Revolution 10,000 years ago, into the Scientific Revolution in the 1500s, the Industrial Revolution in the late 1700s and on to the present. Harari covers a lot of ground that includes a deep dive into capitalism: “an economic-led system based on private ownership of the means of production and their operation for profit”. He explores how something that began as a theory about how the early economy of the modern age functioned, has grown into much more than an economic doctrine. His standpoint serves as a thought-provoking baseline for anyone that works to build and grow businesses. Continue reading

Cancer & Entrepreneurshit

On 13th February 2015 I was diagnosed with Stage 3 colorectal cancer. At the beginning of August this year my treatment was complete. After nearly two years of grappling with a life-threatening illness, whilst at the same time hanging on to the bones of a business that I had set up just eighteen months before diagnosis, it is time to embrace the new normal. This is my story about cancer and entrepreneurshit. Continue reading

Advice for mentors: listen first and talk later

It was great to have the opportunity to give a short talk at the second Forward Partners meet up for the FP50 mentor network. Mentors were keen to know more about how to kick off a mentoring relationship with the founders of startup and early-stage businesses. I talked about the importance of listening and understanding, with some suggested questions that can be asked to open up the conversation.

I started with a quote from Sal Virani’s recently released book Mentor Impact. Based on over 200 mentor interviews and extensive personal experience of working with accelerator programmes across Europe, he launches the book with a quote from one of the best mentors he interviewed (also a founder who had been through an accelerator). That person’s advice to other mentors: Continue reading

Cancer & Entrepreneurship

Disillusioned with the corporate world and mesmerised by a whole season living in my campervan in the French Alps, I decided it was time for another change. In September 2013 I resigned from Deloitte Consulting and set up my own business as an entrepreneur coach. After five months spent climbing and skiing consequential lines, my rationale was simple: entrepreneurship was going to push me hard and I might end up penniless, but I’d learn a lot and it couldn’t kill me. On that basis, and with some ideas about how I’d grow my business in mind, the decision was made. Just 18 months into my entrepreneurial journey I was told I had Stage 3 colorectal cancer. That most definitely could kill me and I was petrified.

I don’t want to use my illness to define me but it hit at a very specific time in my life. Given the craziness of the experience, it feels like a missed opportunity not to share it and raise awareness. I didn’t keep a diary, so this is an opportunity for memories and personal reflection. I have also recorded a Podcast with Jerry Colonna and the gang at Reboot, a coaching company that helps people to deal with the internal ups and downs of entrepreneurship.

This is my story of being an entrepreneur with cancer.

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Calling BS on the Startup Cockroach

The startup world loves a buzzword and now we have a new one. Whilst I understand the sentiment behind it, I’m not sure it’s particularly helpful. Posts by Caterina Fake and Adam Draper about the Cockroach caught my positive attention, but on reflection I’m perplexed. A Cockroach is supposedly the name given to startup that makes it through current economic challenges. The origin of the term lies within a Paul Graham post written in October 2008. about why to start a startup in a bad economy. Since then we’ve moved on to the Unicorn phenomenon.  Mark Suster has written about why he Fucking Hates Unicorns. I’ll follow up by saying that I’m not a huge fan of the Cockroach. Continue reading

Do one thing really well

WIRED-UK-June-2015 croppedIf you picked up the June edition of Wired magazine you’ll have found an excellent article entitled “41 lessons from Uber’s success”. Commentators include Clayton Christensen and Richard Branson, but it’s the point made by Josh Elman from Greylock Partners that really hits home. Reflecting on Uber, his advice is to: “Do one thing really well – then figure out what the second leap is”

Josh notes that, historically, the most successful companies do this. He cites Facebook’s beginnings as a private social network at colleges, before the company realised that the news feed could help propel the site into a massive multi-billion-user, multi-billion-dollar company. Uber, he says, was the same thing: Continue reading

In defence of consultants

Sam Altman is the President of Y-Combinator, an American seed fund with investments in over 840 companies including Dropbox, Airbnb, Stripe, Reddit, Zenefits, Instacart and Weebly.

Sam sent a Tweet out the other week expressing the view that consultants get paid the most money whilst delivering the least value. Sam is of course entitled to his perspective but I’m not comfortable with it. Continue reading

What is the definition of focus?

An inspiring idea and early validation of your business model are just the start of the entrepreneurial journey. When it comes to scaling, there are a thousand and one things that you could do, but you must focus on the one hundred and one things that you can actually do with limited available cash, resources and time. In Tren Griffin’s blog A Dozen Things I’ve Learned from Steve Jobs about Business, he references one of my favourite quotes from the great man, and a second that I’ve not heard before.

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10 of the best posts about startup Boards

Startup Boards can  be a contentious subject. Do you even need a Board in the early stages? When the time comes to introduce more effective governance arrangements, how do you go about attracting the right Board members and developing a high-performance Board culture? There’s no magic wand that you can wave at your governance challenges, and you will find lots of different answers to the same governance questions.

Here’s my list of 10 articles on the subject of startup Boards that I’d really recommend reading. Continue reading

Why you should always begin with the end in mind

7habitsI picked up my copy of The 7 Habits of Highly Effective People by Stephen Covey the other day. I remembered that one of Covey’s principles was to begin with the end in mind and I’ve been doing some detailed thinking recently about what my own end is, so to speak. It struck me that there’s some useful lessons in the book about how to grow a business in 2015.

Covey says that beginning with the end in mind is based on the principle that all things are created twice. First a mental creation, then a physical creation. He uses the example of building a house: “you create it in every detail before you ever hammer the first nail in place” he says. Continue reading

Governance for startups: how to build and manage a Board

shutterstock_136036394 (2) Black and WhiteAny startup that has successfully raised follow on funding (angel and beyond) is going to find itself with external investors to keep happy and to do this effectively requires some form of governance structure to be put in place. Achieving this is not actually that complicated but if you’ve never set up a startup Board before, or put any kind of governance structure in place, then it probably feels like a daunting task. Continue reading

Risk management for scaling startups (and how to do it)

Philippe-Petit-MAN-ON-WIREI ran a business planning workshop the other month with a group of early-stage businesses, all high flying brands with six figure revenues. I asked the group a simple question: “who here identifies, understands and manages risk within their business?” I was met with laughter. The answer was of course, no one. Startups and early-stage businesses don’t really do risk management. But managing risk within a business is essential because, as the saying goes, “shit happens”.

Here are a few common themes that I have observed about the consideration of risk in startups and early-stage businesses. Continue reading

ANOTHER post about what’s WRONG with The Lean Startup

This post also appears on Medium.

Lean Startup CollageThe Lean Startup, by Eric Ries, was first published in 2011 and has since become the bible for startup entrepreneurs around the world. But recently I’ve read a good number of articles that question The Lean Startup. Criticising the lean startup approach is misled though. Why? Because that is all it is, an approach, albeit a very good one. The Lean Startup is not a prescribed formula that guarantees business success. Sadly, “management is complicated”, something that Eric Ries makes very clear in this video where he discusses how the principles and processes explained in The Lean Startup can be used to gain competitive advantage. Continue reading

Business lessons from David Bowie

DavidBowieDid you manage to make it to the acclaimed ‘David Bowie is’ exhibition at the Victoria & Albert Museum in London? Bowie is an incredible talent, combining undeniable song writing ability with outstanding creative flair. He is a true innovator, whose fame has real momentum through constant reinvention. Whilst the days of the Thin White Duke, Ziggy Stardust or Aladdin Sane may be over, Bowie is arguably as well known now as he has ever been.

Whilst exploring the exhibition my mind turned to thinking about what business might be able to learn from him. In a world where pop stars increasingly come and go, David Bowie’s (talent based) fame has endured. This post takes a look at why, and what lessons business can learn. Continue reading

Why is Sir Dave Brailsford such a master of strategy?

98101275_cycling_323801cSir Dave Brailsford, Performance Director of British Cycling and principal for Team Sky, understands what real strategy is, how to formulate it and how to execute it. His strategic approach has helped British riders achieve a record haul of Olympic medals at three successive Olympic Games, produced a World Champion in Mark Cavendish and two successive Tour de France winners in Sir Bradley Wiggins and now Chris Froome. Continue reading