Category Archives: Decision Making

Boyd: The Fighter Pilot Who Changed the Art of War

Author Robert Coram describes John Boyd as “first, last and always a fighter pilot – a loud talking, cigar-smoking, bigger-than-life fighter pilot”. But also as more than that: “he was that rarest of creatures – a thinking fighter pilot”.

To explain the scale of Boyd’s achievements in one post is hard, but I’ll attempt to do so here, and leave you largely to infer how the wisdom in this wonderful book translates into entrepreneurship. The book delivers a masterclass in the importance of maneuverability as it relates to military (and business) strategy, and demonstrates what one man, surrounded by a few devoted and loyal Acolytes, can do to change the world. Continue reading

My name is Richard Hughes-Jones. I am a Coach, Consultant & Lecturer who works with entrepreneurs. My clients are CEOs and leadership teams of startup and scale up businesses. I am an Associate Lecturer at the London College of Fashion and retained Consultant to the Centre for Fashion Enterprise.

I previously gained over a decade's experience as a Deloitte management consultant and HM Treasury civil servant. My full profile is on LinkedIn and you can also find me on Twitter, Instagram and Facebook. I like to keep in touch via email which you can sign up for below.