Category Archives: Entrepreneurship

Daniel Kahneman on Entrepreneurship


If asked to name one book that has most changed my life, my answer is always Thinking Fast and Slow by Daniel Kahneman. It is the book that I reached for in the darkest depths of treatment for cancer, as I searched for rational answers to very complicated questions. It’s the book that kickstarted an incredible learning journey. Thinking Fast and Slow is a book about biases of intuition. The human brain works very well most of the time and our judgments are sound. However, it is prone to engage in a number of fallacies and systematic errors that lead to flawed opinions and adverse decision making. We assume certain things automatically without having thought them through carefully. Kahneman calls these assumptions heuristics and he goes on to outline almost fifty of them in the book.

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My name is Richard Hughes-Jones. I am a Coach, Consultant & Lecturer who works with entrepreneurs. My clients are CEOs and leadership teams of startup and scale up businesses. I am an Associate Lecturer at the London College of Fashion and retained Consultant to the Centre for Fashion Enterprise.

I previously gained over a decade's experience as a Deloitte management consultant and HM Treasury civil servant. My full profile is on LinkedIn and you can also find me on Twitter. If you'd like to receive my book reviews you can sign up below.