A live AI course for coaches
AI-AugmentedCoaching
Coaching in a world AI is reshaping
AI is changing how your clients lead, from their teams to their boards, and it is changing coaching too. This live, small-group course helps coaches understand what is shifting, use AI in their own preparation and reflection, and know what it takes to do that safely with the tools they have. No coding, and AI never does the coaching for you.
Dates for the next cohort are set around the people registered.
What you'll learn
AI can produce an analysis in seconds. Knowing what to trust takes judgement.
The course moves from the practical to the systemic. You get hands-on with the tools, then step back to ask what they mean for your practice, for the leaders you coach, for the organisations they work in and for coaching as a profession. Running through all of it is your own judgement about what to trust, what to question and when not to use AI at all.
Hands on with the tools
Use Claude or ChatGPT in your own preparation and reflection, working with practice material, until it feels familiar rather than foreign.
Your practice and your clients
Decide where AI fits, client by client, with confidentiality, consent and the coaching relationship in view.
The bigger picture
Understand what AI is doing to your clients’ organisations, to the leaders inside them, and to coaching itself.
What's included
- Six 90-minute live sessions on Zoom, in a small group of up to eight coaches.
- Recordings, transcripts and slides from every session.
- A practical kit of guides, checklists, templates and practice transcripts, for experimenting between sessions and long after the course.
- A dedicated community of AI-curious coaches.
Six sessions
Three blocks of two sessions, with time between them to experiment. The group is where you compare notes, test assumptions and revisit your decisions.
Situational Awareness
AI is reshaping how your clients' organisations are structured, how decisions get made and what boards expect of their leaders. The session starts with that wider picture, what research says about thinking alongside AI, and what it means for coaching as a profession. You also try your first tool, turning a practice transcript into a session summary, so the ideas have something real to test against.
Build Your Own Reflective Partner
Build an AI reflective partner in Claude or ChatGPT, shaped by your own approach and the frameworks you draw on. The point is less the tool than the conversation it opens up about your practice: what you notice, what you miss, and when to question a persuasive interpretation. You also explore what it means for coaching when any conversation can be recorded and analysed.
Confidentiality, Consent and Client Data
Confidentiality is the foundation of the coaching relationship, and AI tests it in new ways. Work through data protection, what a data processing agreement (DPA) does and does not cover, and how to introduce AI to clients, gain informed consent and update your coaching agreement. Above all, decide where AI fits with each client, including when the answer is not to use it at all.
Design Your Coaching Workflow
See what changes when transcripts, notes and preparation sit together rather than in separate tools: patterns across a whole engagement, and a fuller picture before each conversation. You also weigh up what you are handing over, from inbox access to the trust clients place in you, and why some clients want their coaching kept free of AI.
Breathing Space
Learning something new is always overwhelming, and AI adds its own load: more tools, more output and more news than anyone can absorb. By Session 5 the course has asked a lot of you, so this session deliberately slows down to make sense of what you have tried and what still feels unsettled. That makes it a natural moment to talk about your clients, who face the same flood with far more at stake, often expected to lead others through it while still finding their own footing. Your own experience of the course becomes a way into theirs.
Bringing It Together
One more use case, such as learning a new coaching theory with AI, then a final reflection on the bigger questions: how AI is changing the leaders you coach, what it asks of you as a coach, and where it belongs in your practice. You leave with a position of your own rather than someone else's rules.
This course is for you if you are:
- A coach working with leaders and professionals, bringing experience of coaching and of organisational life.
- Coaching leaders at any level, from middle managers to boards, who are already facing questions about AI.
- Curious about AI, but have tried it once or twice and not made it part of how you work.
- Protective of the human side of coaching, including presence, intuition and the relationship itself.
- Sceptical of "AI will replace coaches", yet keen to understand what your clients are dealing with.
- Committed to using AI ethically, and ready to bring curiosity rather than certainty.
What this course is not:
- A library of prompts to copy and paste. Fluency comes from working with the tools, not from collecting prompts.
- AI coaching, or a tool that talks to your clients. The coaching stays with you.
- A system that replaces your judgement. If you want AI to do the coaching, this isn't the course.
- Productivity hacks. The focus is the quality of your practice, not the speed of it.
- A rulebook on ethics. You leave with a way of making your own decisions.
- A course on marketing your coaching business with AI. Others do that well.
What coaches who've taken it say
"I greatly appreciated how you managed the boundary between 'AI evangelism' and a more cautious, reflective mode of practice."
I would recommend this to any coaching professional who wishes to make a more-informed, evidence-based judgement about how to use AI (if at all) in their coaching practice. I greatly appreciated how you managed the boundary between 'AI evangelism' and a more cautious, reflective mode of practice.
Peter Horncastle, Cohort 1
Richard has planned the course meticulously and has put a great deal of work into making it as useful as possible for his participants. It has definitely changed the way I work, much for the better. It has also made me much more aware of the benefits and also the risks of AI. I would highly recommend this course.
Sue Webb, Cohort 2
I came away feeling confident, informed and equipped with a clear approach for integrating AI into my practice in a way that enhances, rather than replaces, the coaching relationship. It has undoubtedly saved me many hours of research and experimentation while giving me the confidence to move forward with clarity.
Janet McGuigan, Cohort 2
Ways to join
For individual coaches
Join a public cohort
Same course, same group, with one rate if you are paying for yourself and another if your organisation is paying.
Introduced by a past participant? You get the Alumni Rate.
For organisations and coaching firms
A private programme for your coaches
For coaching firms, search firms and organisations with internal or associate coaches. A private programme built around your coaches' experience, their clients and the tools they use, including the questions AI raises for your firm and the leaders and boards you serve. Few associate coaches have had any guidance on AI from the firms they work with. Format and fees are agreed with you.
Questions
Do I need to be technical to join?
Not at all. The course is specifically designed for coaches who are curious about AI but haven't gone much further than basic prompting and question asking. No coding, no technical background, no prior AI experience required. If you can use Zoom and type a message, you have the technical foundation you need.
How much AI experience do I need, and is there such a thing as too much?
The course is for coaches who are curious but haven't gone much further than basic prompting and question asking. If you're already using AI tools daily and deeply integrated into your workflow, you'll likely find you've covered much of this ground already. If you are unsure whether the course is right for you, get in touch to discuss your experience and what you hope to learn.
Does it matter what level of leader I coach?
No. The course works whether your clients are in middle management, senior leadership or on boards. Leaders at every level are facing questions about AI, often without much guidance. The course starts with the landscape your clients work in and comes back to it as you think about taking AI into your client work.
How much does it cost?
There are two rates for the same course, one if you are paying for yourself and one if your organisation is paying. Prices for the next cohort will be confirmed shortly. Anyone introduced by a past participant gets the Alumni Rate. For a private programme for a group of coaches, please get in touch.
Do I need to record my sessions?
No. Many participants don’t, and the reflective partner works well from your own notes or a short voice memo after a session. If you do record, Session 3 covers consent and what your setup needs.
What tools will we be using, and do I need to pay for them?
We demonstrate in Claude and ChatGPT, and you can follow along in either, or in Microsoft Copilot or Google Gemini if that is what you have at work. A free plan is enough for the course itself, because the sessions use fictional transcripts, so no client data is involved. Which plan you need beyond that depends on how you want to work with client material, and that is exactly what we work through in Session 3.
Is my client data safe if I use AI?
This is one of the most important questions coaches need to consider. In Session 3, we explore confidentiality, informed consent, data protection and things like data processing agreements. You'll learn what to consider when deciding whether and how to use AI responsibly in your coaching practice.
Will the course push me to use AI more?
No. Some past participants left using AI daily. Others left using it barely at all, but now from an informed position, which one called being “an informed Luddite”. The aim is better decisions, not more AI.
Will this course tell me what's ethically right or wrong when using AI with clients?
No, and deliberately so. The ethics of AI in coaching are still being widely discussed and considered. The course is intended to give you a safe space to be part of this conversation amongst peers and give you the frameworks and direct experience to make your own informed decisions.
Is this course coaching body accredited?
Not at this stage. AI is moving incredibly fast (think weeks, not months or years), so my focus is on being able to update content quickly and accordingly. Accreditation constrains the speed at which I can do that, and in an area moving as fast as AI, staying agile matters more than having a badge. Accreditation is under consideration for future cohorts.
What if I'm worried about becoming too dependent on AI?
This is a question we examine throughout the course. We begin with your own thinking, then bring in AI to help you question and extend it.
I distinguish useful cognitive offloading, such as organising material so you can examine it, from cognitive surrender, where you accept an interpretation without doing that examination. We practise questioning the evidence, recognising flattering or overly judgemental responses, limiting excessive output and deciding what to take into human supervision.
How can I hear about future cohorts?
Register your interest using the form on this page, and I'll be in touch as the next cohort comes together. Dates are set around the people who register.
What if I can't attend a session live?
Sessions are recorded and shared with all participants shortly after each one, so you can catch up on anything you miss.
How much time will the course take?
The course is made up of six sessions, each lasting 90 minutes. The sessions run across 8 weeks, structured in 3 blocks with an experimentation break between each. Beyond the sessions themselves, you'll get the most from the course if you set aside some time between sessions to experiment with what you've covered. There's no fixed homework. Expect to invest around 15 - 20 hours across the course, including sessions, experimentation and reflection.
Your guide (and fellow experimenter)
Richard Hughes-Jones has been an executive coach since 2013, working with founders, CEOs and senior leaders in high-growth technology businesses. Before coaching, he worked at Deloitte and HM Treasury. He writes The Future of Leadership, a newsletter on human leadership in the age of AI, and keeps a close watch on what boards and senior teams are grappling with. He has been experimenting with AI in his own practice for the past two years, not as an AI expert but as a fellow practitioner, and has now taught five cohorts of coaches.
Register your interest
Leave your details and I'll be in touch as the next cohort comes together. Dates are set around the people who register, so you'll have a say in when it runs.