Do I need to be technical to join?

Not at all. The course is specifically designed for coaches who are curious about AI but haven't gone much further than basic prompting and question asking. No coding, no technical background, no prior AI experience required. If you can use Zoom and type a message, you have the technical foundation you need.

How much AI experience do I need, and is there such a thing as too much?

The course is for coaches who are curious but haven't gone much further than basic prompting and question asking. If you're already using AI tools daily and deeply integrated into your workflow, you'll likely find you've covered much of this ground already. If you are unsure whether the course is right for you, get in touch to discuss your experience and what you hope to learn.

Will this course tell me what's ethically right or wrong when using AI with clients?

No, and deliberately so. The ethics of AI in coaching are still being widely discussed and considered. The course is intended to give you a safe space to be part of this conversation amongst peers and give you the frameworks and direct experience to make your own informed decisions.

Is this course coaching body accredited?

Not at this stage. AI is moving incredibly fast - think weeks, not months or years - so my focus is on getting this course to market and being able to update content quickly and accordingly. Accreditation constrains the speed at which I can do that, and in an area moving as fast as AI, staying agile matters more than having a badge. Accreditation is under consideration for future cohorts.

How can I hear about future cohorts?

Register your interest using the form on this page. I'll email you when dates and details for future cohorts are announced. Registering your interest does not commit you to a place or payment.

What if I can't attend a session live?

Sessions are recorded and shared with all participants shortly after each one, so you won't fall behind if you miss a session.

AI-Augmented Coaching

An online experiential course for AI-curious coaches.

Learn how to use AI tools like ChatGPT and Claude to augment your existing coaching experience and practice - no coding, no gimmicks, and without replacing what makes you a uniquely human coach.

Register your interest to hear when dates for future cohorts are announced.

Register your interest

What you'll learn:

The course’s guiding principle is that AI should help you build on the experience, judgement and human presence you already bring to coaching.

Through demonstrations, your own experiments and discussion with other coaches, you will work towards being able to:

Choose a useful starting point. Understand the job, the tools it needs and the account arrangements to check.
Develop ways of working you can reuse. Create and refine instructions for summaries and reflection, then examine what they produce.
Exercise your own judgement. Question persuasive interpretations, recognise unhelpful praise or criticism and decide how much analysis is enough.
Explain your choices to a client. Work through confidentiality, consent, provider arrangements and your written coaching agreement.
Integrate what you learn. Consider the effect on your coaching, your human supervision and the service you offer.

The six sessions provide the structure. The group gives you a place to compare experiences, test assumptions and revisit your decisions.

Session 1: Situational Awareness
Introduction to the AI landscape, the cognitive science of working alongside AI, and your first hands-on tool: recording, transcribing and summarising sessions.
Session 2: AI as your reflective partner
Build your own AI reflective partner, in Claude or ChatGPT, to help you reflect on, challenge and develop your own coaching practice.
Session 3: Ethics, confidentiality & contracting with clients
How to navigate confidentiality and data privacy, introduce AI to clients ethically, handle informed consent, and create your own contracting checklist and AI clause.
Session 4: Creating client GPTs
How to build a personalised GPT for your client, accumulating context from transcripts, 360s, and assessments over time.
Session 5: Reflection and integration
A facilitated, open reflection that consolidates what you have learned and integrates it into your own practice, brand and business.
Session 6: Roleplay and wrap up
Rehearse and develop your own coaching with AI through role-play and new techniques, explore additional use cases, and close with reflection on your takeaways and next steps.

You'll get value from this course if you are:

A practising executive and/or leadership coach with an established body of experience.
Curious about AI but sometimes overwhelmed by the hype and not sure where to start.
Perhaps you’ve opened ChatGPT and asked it a few questions, but haven’t gone much further.
Protective of the human element of coaching - connection, intuition, presence, mastery.
Worried about falling behind, whilst deeply sceptical of “AI will replace coaches” messaging.
Looking to augment your existing coaching practice, not create an “AI version of you.”
Deeply mindful that if using AI in your practice, you do it in the most ethically considerate way.
Keen to be part of a community that shapes the future of AI in coaching, rather than just be shaped by it.
Ready to bring genuine curiosity, not certainty. You don't need to know where you stand on AI yet.

What you won't get from this course:

A library of prompts to copy and paste. AI fluency is about conversation, not collecting shortcuts.
A way to do less coaching. This is about doing better work, not less of it.
An AI system that replaces your judgement. If you want AI to do the coaching, this isn't the course.
Productivity hacks or time-saving tips. The focus is quality of practice, not speed of delivery.
A definitive answer on ethics. You'll leave with a framework for your own decisions, not a rulebook.
A course on building or marketing your coaching business with AI. There are other courses to help you with that.

Course format and what is included

Six 90-minute live sessions via Zoom.
Experimentation breaks between sessions to put what you learn into action and reflect.
Session recordings shared after each session.
A growing community of coaches doing the same work.

What coaches who've tried it say:

I would recommend this to any coaching professional who wishes to make a more-informed, evidence-based judgement about how to use AI (if at all) in their coaching practice. I greatly appreciated how you managed the boundary between 'AI evangelism' and a more cautious, reflective mode of practice.

Peter Horncastle (Cohort 1)

Richard has planned the course meticulously and has put a great deal of work into making it as useful as possible for his participants. It has definitely changed the way I work, much for the better. It has also made me much more aware of the benefits and also the risks of AI. I would highly recommend this course.

Sue Webb (Cohort 2)

I came away feeling confident, informed and equipped with a clear approach for integrating AI into my practice in a way that enhances, rather than replaces, the coaching relationship. It has undoubtedly saved me many hours of research and experimentation while giving me the confidence to move forward with clarity.

Janet McGuigan (Cohort 2)

Future cohorts and organisational programmes

For individual coaches

Dates for future public cohorts will be announced here. Register your interest to hear when the next course is available.

For organisations and coaching businesses

If you are exploring AI training for your internal coaches or associate network, get in touch to discuss a programme for your organisation. We can consider your coaches’ experience, the tools they use and what you want the learning to support.

Format and fees are agreed according to the scope of the programme.

Enquire about a programme for your coaches

FAQs:

You can participate using free accounts and fictional or genuinely anonymised practice material. We work mainly with Claude and ChatGPT, alongside note-taking tools where relevant. There is no need to buy a subscription before you understand what you need it for.

For work with real client information, the terms for your exact account and the rest of your data arrangements matter. A paid personal subscription is not automatically suitable. Extra features and usage limits are separate reasons you might choose a paid plan.

The practice material is distinct from participants’ own contributions to the group. The participant consent arrangements and privacy policy explain how course sessions are recorded and shared within the cohort.

It depends far more on how you set things up than on which tool you choose, and most coaches I meet have not been told what that involves. Session 3 covers it properly: which accounts are and are not suitable for client material, what you remain responsible for whatever plan you buy, and how to explain your approach to a client. On the course itself we work only with fictional transcripts, so no client data is involved and a free plan is enough to take part.

This is a question we examine throughout the course. We begin with your own thinking, then bring in AI to help you question and extend it.

I distinguish useful cognitive offloading, such as organising material so you can examine it, from cognitive surrender, where you accept an interpretation without doing that examination. We practise questioning the evidence, recognising flattering or overly judgemental responses, limiting excessive output and deciding what to take into human supervision.

The course is made up of six sessions, each lasting 90 minutes. The sessions run across 8 weeks, structured in 3 blocks with an experimentation break between each. Beyond the sessions themselves, you'll get the most from the course if you set aside some time between sessions to experiment with what you've covered. There's no fixed homework. Expect to invest around 15–20 hours across the course including sessions, experimentation, and reflection.